17 consejos de blogging para principiantes (que realmente funcionan)

La solución es reescribir las secciones desactualizadas. Sin embargo, en algunos casos, encontrarás que lo que necesitas hacer es reescribir el artículo por completo (de nuevo, esto es algo que hacemos seguido).

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Aborda los temas que funcionan mejor para tus competidores

Urban Beardsman the Beardbrand Blog

Por ejemplo, cuando hago click en el artículo “The Ultimate Guide to Men’s Hair Products” (“La guía definitiva para productos del cabello para hombres”) puedo asumir que Beardbrand está intentando posicionar las keywords “men’s hair products” (productos de cabello para hombres) o “hair products” (productos para el cabello).

The Ultimate Guide to Men s Hair Products Every Type Explained Beardbrand

Por esto, una mejor manera de hacerlo es copiar el dominio de tus competidores en Site Explorer de Ahrefs, para luego ingresar al reporte de “Top Pages” para ver qué artículos les trae la mayor cantidad de tráfico orgánico.

Pages with the most organic traffic for beardbrand com

Por ejemplo, podemos ver que el artículo de Beardbrands sobre estilos de barba obtiene un estimado de 10.631 visitas orgánicas por mes. Y de 3.351 keywords para las que posiciona, “beard styles” (estilos de barba) les trae la mayor cantidad de tráfico.

Ten en cuenta la intención de búsqueda

Google tiene el objetivo de proveer a sus usuarios con los resultados más relevantes para sus búsquedas. Esto significa: si quieres posicionar bien en Google y obtener tráfico orgánico pasivo, tienes que ser el resultado más relevante para las búsquedas.

Por suerte, ya que Google trabaja para mostrar los resultados más relevantes, puedes sacarle provecho a esto. Tan sólo échale una mirada a los 10 primeros resultados para el tema que elegiste, y fíjate qué tipo de páginas están rankeando en este momento.

coffee maker google search

Parece que la mayoría de las páginas mejor rankeadas son páginas de categoría que venden distintos tipos de máquinas para preparar café. En este caso, sin importar qué tan genial sea tu contenido, te costará posicionar un artículo de blog.

french press coffee Google Search

Create content worth referencing

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Tim Soulo

  • Use short paragraphs. Bond calls this “providing eye relief.” Huge chunks of text daunt readers, but short paragraphs invite them in. Tools like Hemingway help make this easier.
  • Break up long sentences. People typically read in their mind’s voice. As such, long sentences make it hard to follow. Break up these sentences by finding instances where you used “and,” “because,” and “that.”
  • Insert multimedia. Videos, images, GIFs, etc. can help further illustrate your points without having to add more words.
  • Use formatting. Bold, italics, quotes, and lists break up chunks of copy and add extra emphasis to specific points.
  • Read your copy out loud. This helps to pinpoint areas where your content doesn’t flow smoothly or is boring.

Give stuff away

blogging advice - contest

blogging advice - subscriber growth

Don’t be afraid to showcase what you know. Too many bloggers hold back the good stuff out of fear of giving away the “secret sauce.” There is no secret sauce in a world where everyone has high speed Internet access at all times. Today, you want to give away information snacks to sell knowledge meals.

Jay’s advice is to share the knowledge you have, rather than keeping it tucked away for a rainy day. Chris Guillebeau follows this advice by offering two free, downloadable PDFs to his readers. Chris also does what Jay calls giving away “information snacks to sell knowledge meals.” On both of the free PDF download pages, Chris markets his book on the right-hand side.

blogging advice - cg

Plan to invest in blogging for a long time before you see a return. The web is a big, noisy place and unless you’re willing to invest more over a greater period of time than others, you’ll find success nearly impossible. If you’re seeking short-term ROI, or a quick path to recognition, blogging is the wrong path. But if you can stick it out for years without results and constantly learn, iterate, and improve, you can achieve something remarkable.

If you’re blogging to create a business, a movement, or to support a cause, then you need to build an email list. It’s not an option. I don’t even consider my blog to be my community, my email list is my community. Caring about these people, writing for them, and delivering value to them should be your number one goal.

When the New York Public Library focused on growing email subscription rates, this simple home page design with information about what readers could expect to receive boosted numbers by 52.8% over a more complicated version with less information about the actual newsletter:

blogging advice - nypl

No matter how great your content is, it won’t matter unless you have an amazing headline. People have a split second to decide if they should click on your post, and your headline will make them decide. The headline is also essential in making it easy and desirable for people to share your post. Keep your headlines SPUB: simple, powerful, useful and bold.

blogging advice - headlines

There isn’t one specific set of rules to be successful in blogging. When I started blogging, I had the opportunity to learn from experienced and successful bloggers in the industry. One of the best lessons I’ve learned from them is to simply be me. I didn’t have to be too “professional” or use “big words” to impress others. I had to simply be me.

By being me, I enjoyed writing and the process more. It had me writing more than I usually would too. If you look at the the most successful writers like Seth Godin and Chris Brogan you’ll notice that they are different and unique in their own ways.

blogging advice - chartbeat graph

One thing I always try to keep in mind before publishing a post is would anyone want to “cite” this for any reason? Just like interesting research is great because it leaves you with a fascinating finding or an idea, I like for my posts to be the same. That doesn’t mean relying on research, but simply making sure each post has an original lesson or actionable item, making it “citable” on the web.

It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this”, then I go ahead and publish it. It’s almost like an invisible threshold to pass. I need to improve the post until this level is reached. I will iterate, find more research, get more examples, until I can truly imagine this happening.



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